Every Christmas, the Pine Bluffs Lions assist Santa in Pine Bluffs. He delivers bags of fruit and candy to children at day care facilities and Pine Bluffs Elementary School. Individuals and businesses in and around Pine Bluffs donate funds for the purchase of the goodies.
On November 29, 2010, the Pine Bluffs Lions participated in the Christmas at Home parade. Despite a bitterly cold wind chill, Santa arrived in a horse-drawn cart lit up with Christmas lights, accompanied by a Lion, who kept warm in the costume.